Content is king
The Novartis Pavillon not only stands out because of its form. It aims to excel with its content too. The exhibition Wonders of Medicine as well as the debates, which will take place here in future, reflect that the primary goal is not only to indicate a cultural transformation towards more openness and collaboration, but also to live it. This is primarily about people who want to promote this dialogue.
Published on 06/04/2022
Text by Goran Mijuk, Photos by Adriano A. Biondo
For the Novartis communications team led by Nelly Riggenbach (center) with Arianit Jashari, David Woodruff, Marcel Braun and Isabelle Gautier (clockwise), the months leading up to the opening were filled with a lot of work, but also a lot of joy. After the inauguration, the team’s energy level is likely to kick up another notch.
With their broad know-how in the development of digital content, Marcel Colomb and Daniel Luethi from iart were able to use playful means to create a fresh look at the pharmaceutical industry.
Dominik Hegemann of Atelier Brueckner had an affinity for medicine early on, even though he trained as an architect and designer after studying medicine. This can also be felt in the exhibition, which he implemented meticulously and with attention to detail as project manager.
Elisabeth Ramm of Atelier Brueckner was involved in the exhibition project for Novartis since its inception – when the idea of the Pavillon had not yet been born. Thanks to her experience, she was able to guide the various teams through the many twists and turns of project development.
The external members of the Pavillon Advisory Board, whose job it is to ensure that Novartis does not engage in navel-gazing (from left to right): Gerd Folkers, Hortensia von Roda, Dirk Schuebeler, Julia Wentzlaff-Eggebert, Marcel Tanner, Martin Daetwyler, Eva Pauline Bossow and Botond Roska.
Christian Reimann from iart used his engineering skills to help the multimedia façade become a new urban attraction in Basel.
Nathan Ornick knows his way around the world of immersive digital experiences. The headphones he helped develop will provide visitors to the Novartis Pavillon with a brand-new experience.
The Novartis Corporate Archives team led by Walter Dettwiler (center, standing) with Barbara Luczak, Karin Grabs, Roger Bennet, Florence Wicker and Philipp Gafner (seated) added significant impetus to the Wonders of Medicine exhibition, helping lay the historical groundwork.
