Live. Magazine




At least once a week, Creala Mickens is reaching out to the black community in Baltimore to inform people about the offerings of the Zeta Center for Healthy and Active Aging and inform them about an ongoing heart health program.
Baltimore, like many cities in the United States, is struggling to provide adequate healthcare and healthy food to tens of thousands of people.
Among the most vulnerable groups are African Americans, who besides high poverty rates are also suffering from structural challenges, which make it difficult for many to get access to medicines, care and health education.
To improve healthcare in general, but also to strengthen heart health in particular, Novartis partnered with the Global Coalition on Aging to create Engage with Heart – a holistic program with the goal to improve heart health in the city and provide care for older adults.
Among the key activities of the healthcare ambassadors is engaging the community members to increase physical activity.
Community members such as 69-year-old Clayton Price cherish the fitness and education activity. The Vietnam veteran comes to Zeta two or three times a week together with his wife. He is also advocating for the center among his friends.
Another regular visitor is 76-year-old Viala G. Crowder, who has been coming to Zeta since 2015. Besides the social networking, she cherishes the heart health education and the opportunity to get a healthy meal.
“The passion with which I helped my mother in her final days is the same passion with which I try to help the community here at Zeta and elsewhere as part of Engage with Heart. The feedback from the community is overwhelmingly positive. Just today, someone gave me a hug, thanking us for the help we can provide.”