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Rebel with a cause

Florian Bombard’s love for nature and the environment might seem natural to a man whose first name evokes flowers and plants. But his passion for the environment emerged much later in life and put the medical scientist at odds with his old employer. At Novartis, his green activism helped fan a grassroots revolution.

Text by Goran Mijuk, photos by Laurids Jensen

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For Florian Bombard no is not an answer.

Published on 08/03/2021

Florian Bombard hardly looks like a rebel. No visible tattoos, stylish haircut or freakish clothes. But the medical scientist from the Novartis Institutes for BioMedical Research has many traits that characterize unruly minds: a strong sense of justice, a distrust of the status quo and an untiring energy to change things. In his case: the way the pharmaceuticals industry manages resources.  

All of this started during his previous employment in France, when he lost his sense of purpose and questioned the handling of natural resources. During the period, “I clashed with my manager and finally reached a point when I said, ‘No more,’” Bombard remembers. This was more than 11 years ago and triggered a prolonged phase of soul-searching.   

His concern for nature, for the fate of the next generations and his thoughts about sustainability deepened when his oldest daughter was born and he joined Novartis in late 2008. “I spent years thinking about the way we work in the lab,” Bombard says, recalling the time he tried to understand and formulate his inner calling. “I started to read more and wrote down my ideas during every single train ride from Strasbourg to Basel for three years! It was a deeply personal journey, which allowed me to strengthen my convictions and find my own way.”

Grassroots movement

At Novartis, however, Bombard did not clash with his colleagues. On the contrary, he was able to put his ideas – which also led him to found a private urban composting venture – into action and create an environmental movement, which has the capacity to change how the company executes research and produces drugs.   

It all started in a biology lab back in 2012, when Bombard, after having come to terms with his inner calling, openly criticized the fact that some 80 percent of the uncontaminated waste produced in the lab where he worked as a biologist consisted of plastic, which at the time was simply thrown away. Intent to change this, Bombard asked the building manager if he could install a container on the floor and in the waste collection room of the building to get rid of the material.

“As soon as those containers were there, I began convincing my colleagues to join my recycling efforts. And their reaction was positive across the board,” Bombard told live back in 2016, when the magazine focused on the volunteering efforts of Novartis associates across the globe.   

Some of the colleagues who joined him early on in his efforts were Frédérique Lafossas, Stephanie Pickett and Benjamin Martin, among many others, with whom Bombard created the Basel Green Team, a so-called Employee Resource Group, in which associates come together voluntarily to develop and promote the vision, goals and values of Novartis. Worldwide, there are several dozen such teams, including groups focusing on cancer care and mindfulness training.   

Within a short period of time, dozens of associates joined Bombard and Lafossas, who started looking into new solutions to reduce waste and help Novartis become more energy-efficient. Among the many projects which the group promoted was a carpooling venture, allowing commuters to the Basel headquarters to share their cars with colleagues. Currently, a scale-up of the venture to other Novartis sites is being discussed.

Go­ing glo­bal

Another project which quickly gained traction was the Green Team’s effort to get rid of single-use plastic and ask associates to take reusable plates when they go for lunch. Starting out in Basel, the idea, which received support from the Novartis Health, Safety and Environmental function, took the company by storm, as Bombard and his colleagues were able to broaden their reach within the company and find followers around the world.  

The secret of his success, Bombard says, is not his own innate strength, but his ability to leverage the enthusiasm of others. “I enable the strength of people who are motivated, connect them and help them to start their own local or business groups. Each of them energizes all the others,” Bombard says about the colleagues he is working with. “I don’t want people nominated. I want people who volunteer.”   

This attitude not only helped him to land a new job within the company – he is now Environmental Sustainability Lead at the Novartis Institutes for BioMedical Research – but also allowed him to find the right people to start embedding environmental sustainability within the different business units. With two e-mails, he found several dozen volunteers from across the organization who followed his call.   

The same approach also allowed him to set up the One Novartis Environment Sustainability Team, or ONEST for short. Born during an ideation contest two years ago, the goal of the global venture, which is made up of volunteers, is to find and develop eco-friendly projects that can be implemented around the world and impact the way the Novartis workforce of more than 100 000 associates operate.   

The group, which already consists of more than 540 Novartis associates worldwide, is pursuing a series of ventures, including the establishment of innovative finance processes to strengthen sustainability, the organization of eco-friendly meetings and efforts to identify alternatives to fossil plastics.

Connecting people

Bombard knows that he can only achieve his goal if he can bring people together – most importantly the specialists who are able to effect the change in the laboratories and production facilities.    

“I am a biologist and my skills and knowledge are limited when it comes to developing new processes,” Bombard admits. “I am also not a businessman and really need people from different functions to sit together and develop new ideas.”   

Balancing viewpoints and finding the people with the right mindset and skills is where Bombard sees his strength. “My role is to connect people who have new ideas and help them get rid of potential roadblocks,” he says. “To some extent, looking at my career, it’s crazy that I am in this role. I’ve had a steep learning curve. But I’m hopeful that we can change things step by step.”

Finite resources, infinite needs

For Bombard, the key goal is to change the way scientists start to rethink how they design and produce drugs. “Many of our processes still depend on oil-derived solutions, not just plastic wrapping. But this is a finite resource. If we have no oil anymore and continue to depend on our current processes, we won’t be able to find and produce drugs. And this problem is not just limited to oil!”   

While this is a scary thought in itself, Bombard is already working to bring together teams across the organization which are experimenting with new processes that rely on more sustainable ways of developing medicines. Although many projects are still in the early phase, some, like enzyme-based chemical catalysis, are further advanced and may soon change the way the company develops and produces medicines.   

“This is one of the gifts we can offer to the next generation: how to make a business and our world sustainable. Not just for tomorrow or the next generation. But for the hundreds of generations that will come after us,” Bombard says.    

Although the father of four is a man with a strong vision, he may not share the enthusiasm of Elon Musk and other transhumanists, who are hunting for the stars and dream to send people to Mars and beyond in search of a new world. Bombard is a down-to-earth realist who believes that planet B is not an option – at least for now. 

The problems we have today must be solved today in order not to jeopardize the generations to come. Considering this, in a world of unrestrained consumerism, instant gratification and the overselling of distant utopias, Florian Bombard does not only look like a rebel, he is one – one with a cause.

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