Roads in the minds of people
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    Science
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    The road to zero carbon emissions

    In 2019, Novartis generated nearly 900 000 tons of greenhouse gas emissions. The company’s vehicle fleet contributes around 124 000 tons of CO2 to total emissions. In order to reach the Novartis target of carbon neutrality by 2025, the fleet is in the process of becoming greener. But this literally depends on the road.

    Text by Patrick Tschan, Illustrations by Philip Bürli

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    Published on 05/04/2021

    The late autumn sun in the year 1984 was already low when we refueled a 76 Ford station wagon in Death Valley Junction, about 150 kilometers northwest of Las Vegas. The 5.8l V8 engine of the almost six-meter-long vehicle, which we had bought for 500 US dollars, consumed about 20 liters per 100 kilometers. A gallon of unleaded cost about 80 cents, a full tank less than 20 dollars. Life was carefree, the radio stations were playing Tina Turner, Van Halen and Madonna over and over. We didn’t waste a single thought on our car releasing more than 160 kilograms of CO2 on the road from Las Vegas to Death Valley, nor that we would emit about 1.8 tons of CO2 on the whole trip through the USA. We drove past Zabriskie Point into the valley. At a party in Furnace Creek, the band played Take It Easy by The Eagles.

    26 000 cars on the road

    If the Novartis car fleet were to consist of nothing but Ford station wagons, its CO2 emissions would amount to around 611 000 tons of CO2. This would be more than two-thirds of the total current greenhouse gas emissions of Novartis (nearly 900 000 tons).    

    In reality, the car fleet of 26 000 vehicles is composed of 18 different categories. The range extends from so-called utility cars such as a Ford Ka or Citroën C1 to limousines like the Audi A6 or BMW 5 Series and luxury SUVs such as the Volvo X90 or VW Touareg.

    They mainly use diesel and gasoline motors on the various roads and highways, with only 10 percent of the fleet powered by hybrids, plug-in hybrids, electric and pure ethanol engines.   

    On average, each Novartis car covers 30 000 kilometers per year. That corresponds to an annual median of 5.2 tons of carbon dioxide per vehicle. My station wagon had emitted more than 22 tons of CO2 per year into the atmosphere. Unacceptable from today’s perspective.

    Huge savings potential

    “Achieving the fleet’s target for reduction of greenhouse gas emissions in relation to the Novartis 2025 climate goals is sometimes a difficult and complex matter,” says Laszlo Kiss, Global Senior Procurement Category Manager, Global Fleet.   

    This goal also completely redefines the job of a fleet manager. Whereas in the past, the best quality for the lowest price was the norm when purchasing new cars, carbon neutrality is a completely new factor, and the decision as to which vehicles to include in the fleet needs to be based on new criteria.    

    One can imagine that this is not so easy, because the 26 000 vehicles, with most of them field-force cars, operate on the roads of some 79 countries. They are found on Route 66, as well as on the Champs-Elysées, the Pan-American Highway and the Silk Road.

    An experienced driver brings urgently needed medicines to their destination via a trans-African highway; a sales manager drives through the urban canyons of Shanghai; and a biodiversity specialist visits a reforestation farm on the edge of the Colombian jungle.    

    “If all of these vehicles were electric, or at least equipped as plug-in hybrids or hybrid vehicles, this would naturally amount to huge savings in greenhouse gases and thus be a big step towards the CO2 targets set for 2025. At present, 90 percent of the fleet consists of vehicles with combustion engines. Replacing them step by step with plug-in hybrids and e-cars is a difficult task,” admits Kiss, who has been working as global fleet manager at Novartis for a year.

    No charging station at every road

    The worldwide network of paved and unpaved roads currently measures about 32 million kilometers. Of these, about 6 million are located in Central Europe. For every 6 million kilometers there are about 120 000 charging stations, i.e., on average every 50 kilometers electric cars can be recharged. This is probably the world’s densest network of charging stations for electric and plug-in hybrid cars.  

    While, on average, coverage looks great, the devil is in the detail: Actually, only Norway and the Netherlands have an almost nationwide network that provides electricity in sufficient strength and at reasonable charging speeds.   

    In many other European countries, the situation is far from ideal. For example, a trip on the Autostrada del Sole to the south of Italy must be well planned. Many charging stations are still located outside the highway, only a few at the rest stops and filling stations. The charging time of larger batteries is still about 40 minutes. And whether the charging stations are free of charge is another uncertainty.

    “What makes things even more difficult for our fleet is that in the remaining 54 countries outside Europe where our vehicles are used, the infrastructure for the widespread use of plug-in hybrids or e-cars is too sparse or simply not available at all,” explains Kiss.    

    Kiss and his team are constantly analyzing the political, economic and social situation in all countries where Novartis is present and where there are fleet vehicles on the roads. The analysis shows which milestones the respective countries or regions have reached on the road to the age of electric cars. The results provide the team with a basis for decisions on the timing of country-specific adjustments to local fleets.    

    “The range of and access to charging points is one of the most important indices for assessing when and where we increase usage of e-cars. In this manner, we are progressing meter by meter on our road to carbon neutrality,” says Kiss.

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    Roads in the minds of peop­le

    The challenges for the transition to e-cars are, on one hand, the necessary infrastructure and product availability and, on the other, awareness regarding the climate problem. “In perhaps just under 5 of the 79 countries in which our fleet operates is there an adequate infrastructure for e-cars. In order to encourage a rethink among the population, these emission-free cars need sufficient visibility. It takes 1 percent of e-cars on the roads of a country for people to notice their presence and, ideally, to consider switching from their traditional car to an e-car. Again, the percentage of nations meeting that requirement is low,” says Kiss.   

    It is surprising that the e-car has not become more firmly established in people’s minds since the invention of the automobile. In 1900, cars cruising the streets of New York were about 40 percent electric and only 20 percent powered by gasoline. However, the internal combustion engine rapidly prevailed. Cheap gasoline and, above all, the much longer range – the electric car at that time could only cover 80 kilometers at best – tipped the scales in favor of IC engines. In 1912, when the crank handle was replaced by the starter motor, electric cars were forced to admit defeat.   

    Today, the range of pure e-cars is no longer a fundamental obstacle to purchasing them. City e-cars from VW, Citroën or Kia can reach up to 300 kilometers and beyond. According to factory specifications, top-of-the-line cars from Tesla and Jaguar even reach up to 600 kilometers.     

    Rethinking also involves people questioning their needs. They might ask themselves, for example, whether a luxury off-road vehicle is really necessary for someone living in a big city and whether better use might not be made of a small, agile, well-equipped electric car.   

    “If someone were to opt for such a solution, we could also offer attractive ‘Mobility Packages,’ which could include, for example, season tickets for public transport of all kinds, as well as rental cars,” says Kiss, pointing out possible alternatives to the conventional vehicle offers of the company.

    Accelerating momentum

    Despite technical, societal and economic challenges, Laszlo Kiss is confident that change is about to happen.   

    “One of the greatest signs that we are on a good way was the reaction of business leaders in the United States, who responded very positively to our proposals to revamp the fleet,” Kiss says. “It really shows that awareness of environmental topics is rising across the board and that people are ready to take necessary steps to save nature.”

    Other countries are also pushing for a lasting transformation. In Basel, for example, associates have started to create a carpooling group, which aims to simplify transport for commuters. The scheme, which includes a booking app, is now also being extended to other locations.   

    “Such actions can help us gain momentum and create the necessary support within the company to reach our goals,” Kiss says. “While it won’t be easy, given the regional differences and the complexities of existing leasing agreements, I feel that there is an unbending will to do the right thing when I talk to colleagues across the organization.”

    The roadmap

    Against this backdrop, Kiss and his team have drawn up three roadmaps with different goals for fleet-wide CO2 reduction for the years 2025, 2030 and 2040, by which time the fleet should be almost completely electrified.   

    “If by 2025 we manage to reduce the CO2 emissions currently generated by our vehicles worldwide by 75 percent, despite the current pent-up demand for electrified vehicles, we will probably not have done a bad job. If we also succeed in changing the environmental behavior of our suppliers in a sustainable manner, we will also be taking a considerable step in the right direction outside our organization,” Laszlo Kiss concludes.   

    Following Laszlo Kiss’s example, I’ll be soon recharging batteries at Death Valley Junction, stopping at Zabriskie Point and heading to Furnace Creek at sunset. And the band may be playing Take It Easy.

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