While efforts in Targu Mures and Singapore have come a long way on the back of new technologies, associates in India are working on another innovative model to limit water use and conserve rainwater.
They plan to implement watershed management technologies, which have proven successful in helping some regions restore their scarce water resources.
“India is one of the countries most affected by water scarcity,” says Bhagwat Sudhir, who helps oversee the watershed project. “Cities such as Hyderabad risk depleting their groundwater. For this reason, we started to look at water management systems that not only are sustainable for the industry but also have a positive effect on society in general.”
Watershed technology takes the natural flow of water in a region into account in order to manage water supplies, be it for irrigation or for other purposes. In a nutshell, a watershed is a geographic area that collects rainwater and drains it out through a single outlet, be it a stream or a river system.
“The reason why we opted for this technology is that just focusing on business needs is no longer the only approach to ensure business sustainability,” Sudhir explains. “In view of the increasing water scarcity and probable conflicts with shared water users, it is important to look beyond a company’s needs and make a difference through watershed projects, which help to enhance water availability in regions of operation.”
Working together with a local NGO, Sudhir and his colleagues aim to initiate a watershed development project near the company’s supply chain operations in India’s Telangana region. “The goal here would not only be to improve our own water management, but to provide the community with a sustainable source of water,” Sudhir explains.
Benefits for communities can be massive. A study from an India-based NGO of 15 villages revealed that watershed technology can increase crop outcome, irrigation areas and agricultural employment between 30 to 230 percent.
“We are still in a very early phase,” Sudhir conceded, “and it will take at least two years before we can see the results of our first pilot project. But, taking the water scarcity in India and other countries around the world into account, we definitely need to take action and spur innovation to get sustainable results that help not only enterprises but society at large. With the pilot watershed project in India, we are definitely on the right track in achieving our water neutrality goal.”
