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From Ferrari red to ice cream – three generations at Novartis
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Rudolf Kirchmayr joined J.R. Geigy in 1962 as chemist and would be instrumental in developing a Ferrari red that would not just be exclusive to the sports car brand. Decades later, after series of mergers that first led to the creation of Ciba-Geigy in 1970 and then to Novartis in 1996, his son Wolfgang and now his grandson Christian would join him in the same company.
By Goran Mijuk
Published on 20/11/2023
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