Rudolf Kirchmayr joined J.R. Geigy in 1962 as chemist and would be instrumental in developing a Ferrari red that would not just be exclusive to the sports car brand. Decades later, after series of mergers that first led to the creation of Ciba-Geigy in 1970 and then to Novartis in 1996, his son Wolfgang and now his grandson Christian would join him in the same company.

By Goran Mijuk
Published on 20/11/2023