Science
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The sound of carbon offsetting
For 15 years, Novartis has been running a sustainable carbon sink program with four large forestry projects to offset part of its global carbon footprint. Some 15 million trees have been planted during this period, sequestering over 530 000 tons of carbon so far. A success in environmental terms, the project’s financial sustainability, however, has been much harder to achieve.
Text by Patrik Tschan, photos by Florencia Gonzalez Alzaga
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